Websites for HVAC companies
$99/mo for the website · $198/mo with Business Profile help · $297/mo with Google Ads help too
We build and host websites for heating and cooling companies for $99 a month.
You send us your services, towns, license number and job photos. We turn them into a site a homeowner can call you from in one tap.
What HVAC customers are looking for
Most HVAC calls start with a problem: warm air from the vents, a furnace that won’t light, a new noise, a jump in the power bill.
That person searches on a phone and calls the site that answers these questions first:
- Do you work in my town?
- Are you open right now, or after hours?
- Do you work on my kind of system?
- How does pricing work for a service call?
- Are you licensed?
Planned work is different: a system replacement, a new install, a maintenance plan. Those customers compare quotes and read more.
So a good HVAC site answers the urgent questions up top and gives the planned-work customer more to read below.
What goes on an HVAC site we build
- A call button on every page. If you take after-hours calls, the site says so and gives the hours. If nobody answers at 2 a.m., the site doesn’t say “24/7.”
- Your license number near your business name, not only in the footer, with the license type. Some states and cities set rules for where a contractor’s license number must appear, so we follow the rule your licensing board gives you.
- Certifications you can prove, such as EPA Section 608 certification for techs who handle refrigerant, or manufacturer programs you’re actually part of.
- The equipment brands you install and service. Only the ones you really work on.
- Your service area as a plain sentence: where you’re based and the towns you really cover. We don’t make a copy of the page for every city; Google’s spam policies treat near-identical city pages as doorway pages.
- How pricing works, if you’re willing to publish it: a diagnostic or trip fee, whether it’s credited to the repair, and financing if you offer it.
Service pages that make sense for HVAC
One page per real service, each with what goes wrong, what you check, how quoting works and how soon you can come out.
The usual pages
- AC repair
- AC replacement and new installs
- Furnace and heating repair
- Heat pump repair and installation
- Maintenance or tune-up plans: what’s checked, how many visits a year, the price
Only if you offer it
- Emergency and after-hours service
- Ductwork, thermostats or indoor air quality
- Commercial HVAC
No furnaces? No furnace page.
Photos worth showing
Use photos from your own jobs, like these:
- A new condenser on its pad with a tidy line set
- A furnace install
- A before-and-after of a rusted unit you replaced
- Attic ductwork you rebuilt
- Your van with your name on it
Photos of your techs need their OK. Skip stock photos of smiling families on couches. The same job photos can go on your Business Profile.
Seasons
HVAC work follows the weather. Cooling calls rise with the first hot stretch and heating calls with the first cold snap. Spring and fall are the times to push tune-ups.
The site can carry a seasonal note, like a pre-summer AC check or a fall furnace check, and an ads budget can follow the same pattern.
Your Google Business Profile
For most companies that do both heating and cooling, the primary category is “HVAC contractor.” A cooling-only shop may fit “Air conditioning contractor” better.
Add other categories only for real lines of work. Google’s Business Profile guidelines say to “choose the fewest number of categories it takes to describe your overall core business.”
The same guidelines keep extra words out of your business name, and your description can’t focus on prices or sales. A tune-up special goes in a post instead.
If customers don’t come to you, the profile shows a service area instead of your address.
How our three services fit an HVAC company
- Website rental, $99/mo. We build and host the site, with tap-to-call, a contact form with spam protection, HTTPS and basic search setup.
- Google Business Profile management, +$99/mo ($198/mo with the website). We keep your profile accurate, add the job photos you send, publish posts and help with review replies. You stay the owner and add us as a Manager. The profile is free from Google; our fee is for the work. Already have a website? Google Business Profile SEO only is $99/mo.
- Google Ads management, +$99/mo ($297/mo for all three). We set up and manage campaigns in your own Google Ads account. For HVAC that can mean ads only in the towns you serve, only during the hours you answer the phone, and separate campaigns for repair and replacement. You pay Google for the ads directly; our fee covers the work, not the clicks.
Nobody can promise where you’ll rank or how many calls you’ll get, and we don’t.
There are no setup fees. All prices are on the pricing page.
What we’ll need from you
- Your license number and license type
- The services you offer, and the ones you don’t
- The towns you cover and your hours
- The equipment brands you install and service
- 5 to 10 photos from real jobs
Questions
Where should my HVAC license number go on the website?
Near your business name at the top of the home page, and again in the footer. Some states set rules for where it must appear, so we follow your licensing board’s rule.
Should AC repair and furnace repair be separate pages?
Yes, if you do both. Someone with a dead furnace in January wants a furnace page, not one mostly about air conditioners. Each page covers the problems you see, your checks and quoting.
Can my HVAC site say we offer 24/7 emergency service?
Only if someone really answers the phone around the clock. If your after-hours line runs until 10 p.m., the site says that instead. The same goes for the hours on your Business Profile.
Which Google Business Profile category should an HVAC company use?
Most companies that do both heating and cooling use “HVAC contractor” as the primary category. A cooling-only shop may fit “Air conditioning contractor” better. Add other categories only for work you really do.
Can my Google Ads run only during peak heating and cooling months?
Yes. You set the budget in your own Google Ads account and can raise it in peak season and lower it in slow months. Ad spend is paid to Google directly, separately from our $99/mo management fee.
Can the site list the equipment brands we install?
Yes, and it helps customers who already own a certain brand. List only the brands you really install or service, and claim dealer status only if the manufacturer lists you.
Get a quote
Tell us your business name, your city and the services you want, and we’ll reach out ASAP.
Get a quoteOr email jesse@localopshq.com